669614 Business Research methodology for Tourism (1/2557)
(669614-1-2557)

Business research methodology for tourism is scientific methods to explore clarify and identify reality of the phenomenon, based on grounded and applied knowledge The course is designed to source business research knowledge including definition of research, types of research, research problem, research paradigm, research methodologies, research techniques, data collection, data analysis, data presentation, quality of research and research ethics The researching process is critical for understanding and evaluating the research findings of tourism business in systematic ways