The concept and theory of management emphasize on planning, organizing, staffing, directing and controlling. The foundations of management covered evolution of management, context of management, organization environment, social responsibility and ethics in management, management functions, innovation management and theory of management as applied to modern to corporate structure.
Concepts and general characteristics of the market for tourism. Special characteristic of different type of tourism products. Market Research , market demand , trend analysis, tourists behavior marketing strategies and planning , product development, pricing and distribution channel, and promotion in tourism industry in Thailand and International.